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Our Story

The DNA brand was born in Singapore—a city where cultures blend, resilience thrives, and ambition fuels progress. Just like the stoic courage of a lion, our brand was built on the belief that innovation is part of our very essence, woven deep into our DNA.

We set out to create more than just activewear. The DNA brand is a reminder to inspire confidence in yourself, motivate progress through discipline, and embrace your authentic journey no matter where it begins. Our designs carry the spirit of resilience —where resolve, perseverance, and community are celebrated.

Rooted in Singapore’s culture of determination and growth, DNA is more than a brand—it’s a movement. A movement that empowers people to aspire beyond doubts, to rise each day stronger than the last, and to chase dreams with courage.

Because at DNA, performance is not just worn—it’s lived.

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